did you know that your art program can positively impact your bottom line?
STUDIES SHOW THAT WELL-CHOSEN ART LEADS TO...
marked improvements in patient outcomes, reduction in staff turnover, dramatic impact on economic outcomes and the overall wellness of medical professionals. More specifically for patients, a properly implemented art and design program can reduce stress, fear and anxiety, while increasing the perceived quality of care received.
Art affects people. Art heals. You likely have experienced how the atmosphere in a doctor’s or dentist’s office can make a difference in how you feel. Research backs this up. Evidence from heart-rate recordings and questionnaires showed that stress in a dental clinic was appreciably lower on days when a large mural was hung at the back of a waiting room (Heerwagen, 1990).
IMPROVING EVERYONE'S EXPERIENCE
Implementing an art program that fits the services you provide and people you serve improves everyone’s experience, from patients to doctors and staff. A recent study shows that people react to original art, in particular, because they link the art back to the original artist’s eyes and hands. They are moved because they understand that the original is what the artist has “poured his heart and soul into.”
Because of this, original art is more valuable than prints, both by cultural perception and market conditions. Original art has and will always have a higher value than a commercially produced art or photographic print. Plus, original art can be carried forward as an accounting asset that appreciates in value over time. Commercially produced art or photographic prints, in contrast, are a one-time project expense.
A CONSIDERED APPROACH
Nancy Witherell Art (NWA) helps integrate medical and dental office buildings or clinics and their environments. By using regional artists whose work meets an evidence-based healing approach, NWA focuses on providing a culturally contemporary art program for the community, patients and staff who use the clinic or office.
Our individualized, consultative approach takes into consideration the services of a facility and the emotional needs of the people who use it, as well as how it integrates with local community and culture.
OUR PROCESS
IDENTIFY POTENTIAL ARTISTS
From the beginning, we begin to assemble a roster of potential local artists to work with. We assess artists that we already know who might be a good fit, identify established and emerging artists, and tap our broad network for names that might otherwise fly under the radar. This creates the raw material that allows us to begin the interaction with stakeholders about work that may be a good fit for the project.
BUILD CONSENSUS
Our approach to getting consensus from stakeholders when selecting art is collaborative from beginning to end. We pursue imaginative ideas that are co-created with designers and stakeholders alike. The creative process involves receiving input for what works and what doesn’t. From there we modify selections and prepare alternatives. Through this back and forth process of open communication, we create the vision of all stakeholders in a collaborative way that supports the success of the project.
CURATE A SHARED VISION
From our experience, it works best to start with the Wow! spaces. These are the focal points of the facility that present the greatest opportunity for artful impact. With those highly visible pieces decided, we move on to the key rooms and from there work toward tying together the remainder of the facility.
Our goal is to source artwork that is complementary to the zones and regions of a building. We take into consideration the intended look and feel, as well as what types of activities or services take place there. It is vital that the artwork in these areas be reflective of and responsive to the people who will interact with the space.
CONSIDER SPACE AND FUNCTION
From our experience, it works best to start with the Wow! spaces. These are the focal points of the facility that present the greatest opportunity for artful impact. With those highly visible pieces decided, we move on to the key rooms and from there work toward tying together the remainder of the facility.
Our goal is to source artwork that is complementary to the zones and regions of a building. We take into consideration the intended look and feel, as well as what types of activities or services take place there. It is vital that the artwork in these areas be reflective of and responsive to the people who will interact with the space.
STAY ADAPTIVE, FLEXIBLE AND RESPONSIVE
Our firm takes an adaptive, flexible and responsive approach to meeting deadlines. We do whatever we must to ensure we complete our project on time. Any necessary adjustments are promptly and clearly communicated to the client.
A major reason for our success staying on schedule and within budget comes from our open communication. Our strong team is cohesive and mutually supportive and built on a solid foundation of integrity. This gives us the flexibility necessary to handle the unexpected without disruption.
Regular communication with architects, construction crews, installers, the interior design team, stakeholders and anyone else related to getting the project done on time and within budget is an ongoing priority.
MANAGE EACH STEP OF PROJECT
NWA handles all aspects of art purchases, including artist contracts, tax, shipping and delivery. Detailed quotes of chosen art with a breakout of sizes, materials and itemized costs are provided for client reference and project manager sign-off. Once all the details are handled, the specific art is collected and commissioned pieces are created by artists.
We take care of the entire installation process, from shipping, delivery and receipt of art to framing and installing art pieces. Our general and professional liability insurance coverage keeps us accountable for the full installation process. All artwork installations include attribution signage and adhere to recommended and required guidelines for framing, mounting and installation.